Succeeding in the Business of Freelance Writing

Released on: March 12, 2008, 4:16 am

Press Release Author: Hanit

Industry: Internet & Online

Press Release Summary: Something that\'s always surprised me about the freelance
writing business is just how many writers there are out there who don\'t seem to
realize that they\'re running a business.

Press Release Body: Something that\'s always surprised me about the freelance writing
business is just how many writers there are out there who don\'t seem to realize that
they\'re running a business.
Succeeding in the Business of Freelance Writing
It never fails to surprise me just how many make no effort whatsoever to try and
\"sell\" themselves. Some simply post a quote and nothing else: no information about
themselves, no indication about their skills and experience, nothing. Others post a
quote with a short message saying, \"I don\'t know what a \'search engine optimized
article\' is, but please pick me anyway\", or \"I have no experience in this, but
hopefully I\'ll be able to do it.\"
Needless to say, the writers who don\'t bother to sell themselves never get the gigs.
So why don\'t they make the effort? Because they fail to realize that they\'re running
a business.
Some - not all, but some - of the freelance writers we encounter seem to have
somehow picked up the idea that all they have to do to succeed is to be good at
writing. Unfortunately, it\'s not quite as simple as that: to really succeed as a
freelance writer, you have to be good at selling yourself. And you have to be aware
that you\'re running a business.
Marketing Your Freelance Writing Business Online
If you really want to run a successful freelance writing business, think about
getting a website. Most businesses these days have websites: they\'re the ideal way
for customers to find you, read more about your services and get in touch.
This is another area, however, where a lot of freelance writers fail. Because not
just any old website will do. Sure, there are some very professional looking
websites out there, run by freelance writers - but there are just as many sites
which seem designed to frighten away clients rather than attract them. Amateurish
design, tacky animations, clashing colors and even, God-forbid, music, are all the
sign of the amateur freelance site.
Getting Your Freelance Writing Website Up and Running
While it\'s tempting to try and put together a website yourself, unless you have a
really sound grasp of website design, this tactic can really backfire. An amateurish
website tells your visitors that you\'re an amateur business, and that you don\'t have
enough faith in the viability of your business to invest in a professional website.
All of these things are red flags to clients, who\'ll go elsewhere in a heartbeat.
Get yourself a professionally designed website - and if your budget can\'t stretch to
an entire website, consider signing up for a personal profile, where for only $25
per year you get your own page, complete with downloadable resume, writing samples
and client testimonials .


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